Archive for October 2011
Press Conferences
It’s important to know when to hold a press conference. If you think that is the way to get your story to the media, nine times out of ten you’re going to be wrong. Although there are many types of press conferences, they are primarily utilized to give the media up-to-the-minute information on breaking news stories, or when a celebrity or well-known person is addressing a topical issue. Countless others are announced, but few receive any coverage. Breaking news stories and politically-oriented stories often work. But keep in mind, when you are asking the media to be at a certain place at a specific time to cover your story, the odds are against you. If you take that approach, your story then is being set on a very specific timeline and you’re competing with every other potential story in your city, the nation and ultimately, the world. If, from the media’s perspective, a more urgent or more ratings-worthy news story breaks at the same time – you’re out of luck.
We have held some very successful press conferences for clients. But we’ve also held some that were passed-over because of a car chase in progress, a breaking murder story or a celebrity drug scandal. There was one case where two TV crews had arrived and were setting up to cover a press conference we had scheduled, suddenly each producer was paged. Next thing I knew they were packing their gear and heading out the door. A fire had broken out at a local refinery and they were on their way to cover it. Needless to say, that was the end of our story.
In my experience most press conferences are ineffective, because the story or pitch usually does not warrant that approach. Try to think like the media, play devil’s advocate. If you were a harried producer, would your story really be of interest to you? If the answer is no, forget going that route. Reframe the hook and pitch it as a regular story. But if you are convinced you have an appropriate story, go for it. Remember to give the press plenty of notice. Send a press release, but also make follow-up calls. Find an appropriate venue to hold it and do it mid-morning. The later in the day you hold it, the less media you will draw because of deadline scheduling conflicts.
Copyright
Domain Registration Advice
If you are new to the domain registration process then you may not realise what is involved in it. Well one of the first steps that you need to ensure when it comes to registering your domain name is assuring that you have the right to register/transfer the domain name of your choice you need to search and ensure that your desired name is available. Once you have confirmed that the name you would like is available you can move on to registering, which is a lot easier than you think.
If you are considering or you are in the process of registering a domain name then you might want to consider using an ICANN accredited registrar. This comes highly recommended as these registrars have entered into an official agreement with ICANN that states they will meet minimal requirements for providing domain registration. If you would like more information about what ICANN is all about then I advise that you take a look at ICANN’s website.
If you are new to the domain registration process then you may be asked to setup a free new account as part of your order process. Once your account is setup you will be required to provide contact information, which will be publicly available through the WHOIS database. Once your information has been entered into the WHOIS database anyone can then go into it and enter your domain name to see who has registered it.
The act of domain registration is the process by which a company or individual can secure a website domain. Once you have completed your domain registration the domain becomes yours for the period of the contract, which is usually one year. Before registration expires it must be renewed. If not the domain reverts back to being available to the general public.
Once you have registered your domain name it will take a few hours or even in some cases up to a few days for people to be able to see your domain online. Until this time your domain will be what is known as ‘parked’ and it will be labelled as being under construction. Parking a domain that you have just registered is very inexpensive and most registrars offer this service for merely a small fee. This gives you time to produce and construct all of the content that you want to place on your site then when you are ready to supply the content you will have to get a web server to host the domain. The registrar that you have used might also provide a hosting service but you may wish to transfer your domain to another web hosting company.
It is important that you note that ordering web hosting services is a separate process from domain name registration and DNS modifications.
If you are hoping to register your domain then it is advised that you contact a couple of domain registrars to find which one will provide you with the best service at the best price.
Public Domain
The public domain, as what has been defined in the context of intellectual property rights is a concept that refers to any works, creations, ideas or information that has nothing to do with authorization and legal protection anymore. Indeed one of the best ways people refer to when they write something or perhaps when they do their researches is by the aid of acquiring information, data’s or information in the content of the so-called public common.
Because of a wide range of available content in it, you can just explore and acquire knowledge as long as you want and as many as you can, just taking consideration that in the premise of an academic institutions and other professional establishments “plagiarism” is a negative action. But other than that, the public sphere or the domain that we are talking abut in this discourse can help you big time for future reference.
One of the best ways to get started writing your articles is by using public domain content. There is a surprisingly large amount of content available, which exists in the public domain – meaning, there are no copyrights claimed on the content, and you are free to do whatever you want with it. Now the fact that public sphere is accessible to the public means you do not need to pay anything consuming all your desired information, creation, works and ideas. Moreover, if you are good perhaps you can find a goldmine of information that might be a good source of new income. Who knows? Just be creative, no one knows how to get it unless you take the risk.
So what else should you need to know about public domain? Yes, you might want to ask about those works that exist just before the copyright law and patent laws take into action, are they covered in the public domain? Fortunately yes! Therefore, you need not to hold your breath just in case you want some significant data’s coming from this span of time.
Another frequently asked question that is in relation to this discourse is the expiry date of a copyright law to be open for public viewing. Most specifically according to the governing body that encompasses this law, in United States, they particularized the agreements of the number of years following the publication or sometimes creation of a certain work. However, this number of years varies from one country to the other but the average range is between 50-70 years. This has been asserted to increase by some legislators of various countries.
Now that you have enough knowledge about public domain, you can now explore and re-discover works that has been limited to few people before, if you still want some more please follow the link in the resource box below.