Archive for November 2011
Importance of Press Release
The press release will largely depend on the version published in the news and an organization will see after a press conference the necessary steps required for the future. A good press release, the owner of the news channel and the official position of the company can act as a guide for the reports at the time of writing the note.
Let’s start by saying that a press release is a written brief that is used to announce a call or to expand or qualify previous information. In this case, one will pass the official messages on to press release and those that interest are published in the news and also the way those were treated at the press conference. In short, a company write the news from there point of view, not the views of the journalist.
First, the headline as it has to represent a summary form which is clear and striking and is the most important information transmitted at the press conference. Depending on the title that the press gets, it fulfills its role with greater success, because if its construction is long, confusing and not interested, and probably will not meet with due attention, although the relevant information is communicated to the reader.
Then go to the subtitle for supporting the holder, placing, supplemented or highlighting information of interest that the reader knows quickly. It should not exceed five lines and should summarize the entire contents of the text and create expectations for reading it completely.
The first paragraph should be of the brief of the body, which should not exceed five lines and should summarize the entire contents of the text and create expectations for reading it completely. It should be in bold and contain any information which is considered vital and it is customary to reduce the releases, so always cut the last paragraph. So it is useful to put the whole story in the first paragraph and leave the details to the following paragraphs, in a phased manner.
In the end, in the last paragraph, the findings and implications for the future should be set out for which the communication will have to be done, if we are mainly in the midst of a crisis. Do not forget that the press should have some news value; otherwise nobody will want to publish it.
Always located above the header, the words Press Release should be used, along with the corporate logo of the company, postal and electronic addresses and fax numbers, telephone numbers and email addresses for contacts.
It is very important to end with the contact details of the director of communications, because a quick and timely response of request for help from a journalist for a major information promoted by the press is best viewed and most likely to be included by the media.